WordPress is a great platform to sell your products online. You can build a whole ecommerce store on WordPress using a Plugin called WooCommerce. Whether you’re selling physical or digital products, WordPress with WooCommerce is a great way to do it.
The term electronic commerce (ecommerce) refers to a business model that allows companies and individuals to buy and sell goods and services over the Internet. Ecommerce operates in four major market segments and can be conducted over computers, tablets, smartphones, and other smart devices. Nearly every imaginable product and service is available through ecommerce transactions, including books, music, plane tickets, and financial services such as stock investing and online banking. As such, it is considered a very disruptive technology
When building an ecommerce store there are some things you need to keep in mind. For example, you need to consider the navigation setup of your online store. It needs to be easy to use and make sense to your customers. They need to be able to find and purchase items easily.
It’s important to make use of categories and subcategories in your WordPress WooCommerce store. When a customer visits your store it is very likely they’ll want to sort items during their search and categories provide a quick way for them to do that. In addition, you can use the subcategories to further narrow results.
“Overall the web is pretty sloppy, but an online store can’t afford to be.”
When listing your products it’s important to create unique product descriptions. It’s very easy to just copy and paste content from one product page to another. As tempting as this can be make your best to avoid it. You’ll find your pages will stand a much better chance of grabbing a top search ranking if you write unique descriptions.
It’s important to make sure your store is optimised for mobile. And it’s important that your website loads quickly. Many people will access your site via their smartphone so they need to have a great user experience there too. And having a slow website is a very quick way to lose customers, use third party plugins and good web hosting to avoid this.
You can integrate both Stripe and PayPal into WooCommerce so you can easily take payments via debit card. It’s vital to have SSL installed or your customers won’t trust the website, they get their details stolen, and many of WooCommerce’s payment features won’t be available.