WordPress Templates (Themes) are one of the greatest things about WordPress. You can find thousands and thousands of great designs online (either free, or paid) to build yourself an incredible looking and feature rich website. There are a number of factors involved in getting the right Theme though, and building a website properly using one of these Templates may not be as easy as first assumed if you are just getting started with WordPress.
Some key factors when selecting a WordPress Theme include, making sure they are coded well. You need a WordPress template that is built properly. This will ensure that it performs properly and is designed to meet the best industry standards for software running on WordPress.
You also need to make sure the developer you are purchasing the theme from are reputable. You need to know they are going to provide continued software updates and patches to make sure they are compatible with each new WordPress update and that they remain secure against hackers.
You need to make sure the WordPress Theme you are purchasing has the features you require for your website and business. You also need to make sure your template is ‘Responsive’, so that it works well on mobile as that is one of the main ways your customers will visit your website.
You need to make sure you can adapt your theme to match your branding. You need to make sure you can edit the colours, fonts, and typography so that it fits seamlessly with your business, social media, logos, and graphics design.
“WordPress is the most popular Content Management System (CMS) on The internet.”
I would highly recommend you don’t get a free WordPress Theme. You get what you pay for, and paying for a template is nearly always the best way. Many themes come for free, but then you have to pay to get the functionality out of. I would recommend you avoid these.
You need to consider what software for building your webpages will be. My favourite tool is Elementor. However, there are many other popular tools including, Divi, Beaver Builder, Visual Composer, WPBakery, Brizy, SiteOrigin Page Builder, and much more. Picking the right software for your website is going to bring pros and cons. And you are going to have to learn all the features and nuances of that software.
When selecting a theme, it is recommended that you research it fully. Search for user reviews and check the developers website. Look at the tech demos of the template, and make sure to test it thoroughly.