Search Engine Optimisation (SEO) is the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to get attention and attract customers to your website and business.
Search engines such as Google use bots to crawl web pages on the world wide web, going to each site, collecting information about those pages and putting them in an index. This creates a massive library of potential search results when you search for something on Google. With their algorithms, Google can then show the user the best results for what they have typed in to their search.
SEO is fundamental in digital marketing because people online conduct trillions of searches every year, often with the intent to find information about services or products. Searches on Google or Bing is very often the primary source of traffic for websites. Greater visibility and ranking higher in search results than your competition can have a massive impact on your companies revenue.
Some key factors in SEO include: Keywords, Metadata, Link-building, Coding Best Practices, Speed, UX, Unique Content, and much more. I would recommend doing a Google search to get into all the details of how to do SEO on your WordPress website.
“The best place to hide a dead body is the second page of Google search.”
Publishing unique content regularly is a great way to boost your SEO score. One great way to do this is adding a Blog to your WordPress website. WordPress is designed from the ground up to act as a Blogging website, so is perfect for this scenario. Helpful articles that relate to your industry or updates on your business would be a great way to have unique content on your website, that would boost SEO and help out your customers too.
The age of a domain or web page is also one of the top SEO tips you should keep in mind. It is crucial for your success. I would highly recommend you don’t constantly change your domain name. Pick one you are happy with and stick with it, unless there’s a very good reason to change.
Having a site that is fast, easy to use, coded properly, and includes all of the SEO best practices is vital to have your website rank higher on Google when people run searches online. Be sure that your website is Search Engine Optimised to help you and your business.